How to share your volunteering opportunity more widely using digital
NCVO Know How provide a range of free How To guides such as this one on using digital media to share volunteering opportunities.
Utilise your networks to build reach
Successful engagement comes from mobilising your supporters and the key players who will be able to reach people you’re not able to. Research key organisations’ social networks and reach out to them, asking them to share your links and information about your volunteering opportunity.
Make content engaging
Content works best when it captures your audience’s imagination and desires. Using imagery or GIFs to represent the core values of an opportunity, for example an applause graphic or a heartfelt smile, often increases social media engagement.
You will need some insights about your audience to do this – for example audience breakdown from your Twitter and Facebook analytics, or a good understanding internally of the types of people you want to apply for your opportunity.
Be persistent and experiment
Sharing different types of content and different opportunities work best at different times of day on social media. You might already know when your content works best, but when promoting a volunteer opportunity those timings might be different. Perhaps have a look at what other organisations do and use relevant hashtags (#) to capture attention around the key topics or themes relating to the opportunity.
Use online resources
It makes sense to make sure your opportunities are advertised prominently on your own website, perhaps under ‘work with us’ or a dedicated ‘volunteering’ section.
LinkedIn also have a volunteer marketplace which you could use to promote your opportunity. You should also make the most of the popular social networks such as Twitter, Facebook and Instagram.
Do-It.org is the biggest online database for volunteering opportunities and has a massive reach through the site and its social media channels. By posting your opportunity here you are immediately putting your volunteer opportunity in front of tens of thousands of engaged volunteers seeking what you are offering. You could also use the websites of RVA.
Keep the role description current and clear
Make sure your profile is up to date on all sites where you post your opportunity – this will ensure that potential volunteers get all the correct information on your organisation.
Make the tone of voice of your role description as simple to understand as possible and don’t presume potential volunteers know everything about your organisation or the work being undertaken. You could also use images and relevant website links in your copy too. It might be helpful to think of the role like an advert, let the volunteer know what they will get out of the opportunity – volunteering is a two way process, so this is always very important.
Have a clear application process
Make it easy for volunteers and applicants to know when they should hear back from you. Be clear about your expectations and the process of applying for the role. Also make it easy for people to find out more information should they have any questions. This will reduce the barriers to applications.